McCabe Message Partners
One in five North Carolinians live in rural counties where residents are less likely to have access to health services, are more likely to engage in risky health behaviors and have a higher mortality rate than those living in non-rural…
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Despite the progress that our country has made in curbing tobacco use, nearly one in five Americans still smokes, and more than 2,800 kids try their first cigarette each day. For a decade, our team has worked with students, teachers…
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With two-thirds of Americans overweight, or obese, the US Department of Health and Human Services enlisted our team to orchestrate a high-profile launch of its ‘Small Steps’ campaign— aimed at helping families take small, achievable steps toward a healthier lifestyle.…
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With 30 percent of U.S. medical care considered unnecessary, this ground-breaking campaign catapulted overuse of common medical tests and procedures on the national radar and sparked needed conversations between patients and doctors about what care is really needed. The effort…
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Health Affairs is the nation’s leading peer-reviewed health policy journal. Since 2013, we’ve translated academic research on healthcare quality metrics, payment models, accountable care organizations, and more into language easily accessible by reporters and relevant for their consumer publications. Each…
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We have a long-standing relationship with America’s family physicians. Nearly a decade ago we gathered 2,500 family physicians on the lawn of the U.S. Capitol to urge those running for Congress to get serious about comprehensive healthcare reform. We tailored…
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One in three older patients returns to the hospital within 30 days of discharge—a clear sign that transitions aren’t seamless. The Care about Your Care campaign engaged consumers and clinicians in sharing what works to ensure care transitions are centered…
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McCabe Message Partners helped the Organ Donation & Transplantation Alliance craft an online healthcare course to train nurses and physicians on the ins and outs of organ donation—from counseling grieving families to managing complicated clinical and legal logistics. We interviewed…
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More than half of us who reach age 65 will someday need a high level of help with everyday activities. No matter how much we save, we likely won’t be able to afford the care we want and need. Since…
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We craft and place highly tailored opinion-editorials for a coalition of hospitals participating in a federal drug discount program. Each op-ed illustrates how the program helps non-profit, safety-net hospitals provide medications for vulnerable patients, while offering personal care. We work…
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