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Stitching a seamless story from many pieces

We crafted a training course for healthcare professionals that translates the complex clinical and legal steps of organ donation, while honoring deeply personal donor stories, into a seamless narrative.

McCabe Message Partners helped the Organ Donation & Transplantation Alliance craft an online healthcare course to train nurses and physicians on the ins and outs of organ donation—from counseling grieving families to managing complicated clinical and legal logistics.

We interviewed former U.S. Surgeon General Dr. Kenneth Moritsugu about his family’s experiences with organ donation. We then used existing materials to create a highly effective, low-cost multimedia module for providers, sharing important clinical information while honoring the gift of organ donation.

The module received accreditation for continuing medical education, and has been viewed by nearly 2,000 physicians.


Organ Donation & Transplantation Alliance