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Setting the stage for collaboration

We helped position the union’s Health Fund as an innovator in providing high-quality, affordable care.

Part of the Service Employee International Unions, 32BJ local represents cleaners, property maintenance workers, doormen, security officers, window cleaners, building engineers, and school and food service workers, and airport workers in 11 states and Washington DC. McCabe Message Partners works with its Health Fund, which provides healthcare benefits for 200,000 workers and family members. We’re helping to highlight their innovative approach to ensuring union members receive high-quality, affordable care.

We developed key messages that align the client’s positions on pressing, topical issues and paired them with robust data generated by the fund to use with reporters and others. We created materials and a new website introducing the Health Fund to thought leaders, demonstrating their achievements, and signaling an interest in future dialogue.

The messages and materials engage stakeholders and help the Health Fund jumpstart conversations with potential partners about collaboration.


32BJ Health Fund