For those who are eligible for both Medicare and Medicaid, finding and understanding coverage options can be challenging. The SCAN Foundation created MyCareMyChoice.org to helps eligible individuals, their caregivers, and health plan navigators narrow the best available coverage options based on what the patient cares most about.
Coinciding with the tool’s launch, we created a video series illustrating how finding the right plan can improve older adults’ health care experiences. We held focus groups with beneficiaries to test messages, images, and ad copy and monitor analytics to ground promotion strategies in what’s working.
A robust advertising campaign promotes the tool—with more than 40,000 visitors to the page in the first 12 months.
