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Ensuring the voices of America’s family doctors are heard

Whether it’s planning events, developing messages or training speakers, we help ensure that family physicians make their point in clear, compelling ways. The result? AAFP earns more media coverage in top-tier newspapers than any other primary care specialty society.

Ensuring the voices of America’s family doctors are heard AAFP

We have a long-standing relationship with America’s family physicians. Nearly a decade ago we gathered 2,500 family physicians on the lawn of the U.S. Capitol to urge those running for Congress to get serious about comprehensive healthcare reform.

We tailored messages and outreach tactics to lawmakers working inside the beltway and voters back in their home states. The effort was effective, with hundreds of stories running in local and national radio, television and print outlets. The subsequent Congress passed the Affordable Care Act, with our client having a major seat at the table.

We also help AAFP’s grassroots leaders fine-tune their messages to both policymakers and consumers on an ongoing basis. Each quarter, we review current and emerging issues and help ensure that physician leaders state their position in clear, compelling ways that speak to the head and the heart.


American Academy of Family Physicians (AAFP)